Marketing Strategy

"Main thing is to keep the main thing, main thing" - Steven R. Covey

We are a transaction focused marketing company that depends on data to guide our process. We use state of the art technology and tools combined with proven direct marketing techniques to identify prospects, isolate them and manage the flow of data to your sales and marketing team throughout the sales cycle. This makes us unique. We are not an agency, we are your marketing task force.

We take on two roles. Prior to 'concept & creative' we assist you in planning the post creative production steps. This assistance may include doing list research, market segmentation or production budget analysis.

We are the 'execution team' once the concept & creative are finalized. We take over the digital assets, data, time line and facilitate the entire deployment process. Our strong supply chain stands ready to take on your jobs or we can work with production facility of your choice as well. We keep our eye on three things throughout the marketing production process: 'Money, Time & Data'.

If you need assistance with concept & creative, we can help you team up with one of our strategic partners depending on your needs, goals & budget or guide your in house staff on how to maximize the resources you already have.

Our approach to marketing is based on a simple three step process:

  • Offer Excellence
  • Measure Everything
  • Reward Performance

We sit down with you to discuss your goals and create a 3 month and 6 month game plan to pursue your goals. We work with you on developing the best offer you can provide to your prospects and plan a deployment of marketing campaign around the offer. We track & measure all the response activity & lack of response in case the campaign does not do well. We identify what is working so we can reinforce it and identify what is not working so we can remove it from the marketing mix.


 
MARKETING SERVICES
Marketing Strategy
Branding
Data Intelligence
Collaboration Suite
Prospect Management
Email Marketing
Online Advertising
Dynamic Direct Mail
Print Advertising
Search Engine Marketing
 
LATEST NEWS
 
February 27, 2008:
Mosaic joins in the Anti Tech Tax Rally in Annapolis, MD. Principal Scott Samborn is interviewed by WBAL Radio.

December 1, 2007:
Mosaic's Principal, Jason Bach published in SmartCEO Magazine for December 2007.

July 1, 2007:
Mosaic selected to build multi-lingual content management system for Mistral Group of Bethesda.

March 15, 2007:
Mosaic chosen to support Montgomery County Homeland Security Department on new technology revitalization initiatives.

 
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