Print Advertising

• Working with one company to manage all aspect of marketing communications is very important.
• We host, manage, maintain & market over 250 web sites… talk about consolidated buying power.
• We have a strong supply chain of print and mail management in digital, offset and web world.
• Through Digital printing we can offer dynamic direct marketing that shares the database with your on line marketing tools.

Why Digital Printing

• All-digital process — no films or plates

Meeting the Needs of Marketers

• Power of a press, flexibility of a printer
• Fast throughput, greater productivity
• Consistent outstanding quality
• Last-minute changes and updates
• Quick turnaround, print on demand
• Handles the widest range of papers
• Outputs ready-to-finish, collated pages
• Enables thousands of “print runs of one”

Meeting the Needs of Marketers

• Just in time delivery — to meet tight deadlines
• Just what you need — to minimize inventory
• More effective documents — to improve response
• Creates opportunities — to grow your business
• Generates results — to increase your profits
• Provides competitive edge — to lead the market

The Range of Applications

• On demand, just-in-time short-runs
• Static, full-color, low-volume applications produced as needed
• Multiple comps and design treatments
• Static, low-volume or unique printed pieces for client presentations, design reviews, pre-production runs; (cost-prohibitive if offset printed)
• Versioning and customization
• Incorporates targeted images and text with personalized information to produce a unique composition, customized to the demographics or psychographics of the recipient
• Personalized materials
• Basic name and address information designed in a creative, attention-getting way to produce unique pieces for each recipient
• 1-to-1 marketing communications
• Also known as “fully customized communications.”
  More complex and personalized, relying on unique text, image, graphical and format content and designed based on specific recipient profile information.

Variable Data Printing

• Integrates document design with customer-specific data for unique printed output
• Can be personalized, customized, versioned, fully tailored, depending on objectives
• Applications and success stories abound
• It’s about cost per customer, not cost per piece
• Achievable today with digital print technology.

 Variable Data Printing

• The 7 levels of VDP

Digital Printing Works!

• Digital color printing is
  • Flexible
  • Powerful
  • Responsive
• High quality
• Output is smooth, efficient and cost-effective
• Variable data print capability enables breakthrough 1-to-1 marketing campaigns
• It’s all about the results
• What can we do for you?