Working with one company to manage all aspect of marketing communications is very important.
We host, manage, maintain & market over 250 web sites… talk about consolidated buying power.
We have a strong supply chain of print and mail management in digital, offset and web world.
Through Digital printing we can offer dynamic direct marketing that shares the database with your on line marketing tools.
Why Digital Printing
All-digital process — no films or plates
Meeting the Needs of Marketers
Power of a press, flexibility of a printer
Fast throughput, greater productivity
Consistent outstanding quality
Last-minute changes and updates
Quick turnaround, print on demand
Handles the widest range of papers
Outputs ready-to-finish, collated pages
Enables thousands of “print runs of one”
Meeting the Needs of Marketers
Just in time delivery — to meet tight deadlines
Just what you need — to minimize inventory
More effective documents — to improve response
Creates opportunities — to grow your business
Generates results — to increase your profits
Provides competitive edge — to lead the market
The Range of Applications
On demand, just-in-time short-runs
Static, full-color, low-volume applications produced as needed
Multiple comps and design treatments
Static, low-volume or unique printed pieces for client presentations, design reviews, pre-production runs; (cost-prohibitive if offset printed)
Versioning and customization
Incorporates targeted images and text with personalized information to produce a unique composition, customized to the demographics or psychographics of the recipient
Personalized materials
Basic name and address information designed in a creative, attention-getting way to produce unique pieces for each recipient
1-to-1 marketing communications
Also known as “fully customized communications.”
More complex and personalized, relying on unique text, image, graphical and format content and designed based on specific recipient profile information.
Variable Data Printing
Integrates document design with customer-specific data for unique printed output
Can be personalized, customized, versioned, fully tailored, depending on objectives
Applications and success stories abound
It’s about cost per customer, not cost per piece
Achievable today with digital print technology.
Variable Data Printing
The 7 levels of VDP
Digital Printing Works!
Digital color printing is
Flexible
Powerful
Responsive
High quality
Output is smooth, efficient and cost-effective
Variable data print capability enables breakthrough 1-to-1 marketing campaigns