Data Intelligence

Data Services
The address block information, data about the recipient of your mail piece is the epic center of your direct mail or e mail campaign. We focus on this, and only this, part of the equation and we do that very well. If you have an in house database of prospects or customers, we help you create the keep your database current and up to date. If you have data that is not yet entered in the system we help you capture the data and create the database. If you need to acquire data from outside source for a direct mail, e mail, fax broadcast or telemarketing campaign we help you acquire the data from the appropriate source.

Data Cleansing: Take this short 3 question Quiz.

If you answered these questions exactly the way most people answer these questions… your database is becoming stale and this problem will progressively get worse making your database eventually useless. Your database is one of your important assets and we encourage you to take steps that will keep your database up to date with new information as time goes by.

Did you see the sign ‘Employees must wash their hands before returning to work’ at restaurants? This is considered the most basic sense of hygiene in a food sales environment.

US Postal Service has a regulation called ‘Move Update’ which is what we consider to be this most basic standard of hygiene in database marketing world. A very small, easy to read publication is available from US Postal Service that you could download and read.

Data Integrity Management: When your marketing efforts generates data or provides an opportunity to harvest data from an organized marketing activity, it is very important to have your act together so you do not compromise the quality of incoming data. Data intelligence is like a theatrical production. It takes 'players, props & script' to put the whole thing together and the data harvesting process should be 'rehearsed, in a practice run before the actual data stars arriving. While the process is not a rocket science, there are a lot of details that can be missed and it helps having an experienced professional putting together your data capture procedure.

Database Management and Data Warehousing

Creating the database
Our expert database programmers would create a database for you on whatever platform you would like (on line or off line). Creating a database is more about the people using it then about the data itself. We would take time to understand your business practice and identify the relevance of the information being captured. The database would be designed to capture all the information you would like to capture about the customers and about the transactions.

We would also build reporting functions that you would like. Your customer/prospect database is the backbone of your digital nerves system. We want your system to fit in with your corporate culture.

Capturing and Entering your Data
Do you have a “paper based” system? One that has valuable customer and transaction data on hundreds or thousands of individual paper?

Then that data needs to be entered in to a database first. We would take all your paper work and enter the data in to the newly created system.

Do you have data on multiple computers, multiple systems on multiple platform and they just don’t talk to each other?

We would take all your databases and convert them in to one.

Do you have data that is old and stale?

Fear not… we have tools and technology that can rescue most data sets. Using intelligent data overlay techniques, we can clean your valuable data and make it up to date, ready to use and ready to analyze.

Do you need a data capture solution to gather data on an on going basis?

Our database experts stand ready to help. No matter how large or how small your needs, we have a trained professional to go to work.