Copywriting is the process of writing the words that promote a person, business, opinion, or idea. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.
Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, lyrics, Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media.
On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings insearch engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner.
The Internet has proven to be an incredibly powerful tool for copywriters looking to make a living through writing. Web content writers are one of the fastest growing segments of the copywriting profession worldwide. The continuing expansion of the Internet and growing emphasis on the Eoach writing technique has resulted in an increasing demand for copywriters.
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